Kate Warnock

Image courtesy Lake Nona Institute

By Kate Warnock, Social Media Manager at GuideWell

The Lake Nona Impact Forum, hosted this past February by the Lake Nona Institute in Medical City outside of Orlando, is singular in how it convenes health industry thought leaders to engage and inspire health innovation. As a founding partner and advisor on the event, GuideWell shares Lake Nona Institute’s passion for discovering synergies that might lead to new health solutions. In our latest episodes of GuideWell Insights, we interview three GuideWell leaders who participated in the Impact Forum to learn what they found most compelling about the event.

By Kate Warnock, Social Media Manager at GuideWell

My interview with Arden Buchanan, GuideWell Connect’s director of database marketing, took a left turn about ten minutes into the podcast recording. Our topic was supposed to focus on hyperpersonalization, or the ability to use data models to help drive the right offer to the right audience at the right time. In this age when consumers expect a Brand to remember past visits and customize their current experience (without being creepy – too much familiarity is as bad as not enough), hyperpersonalization is an essential marketing tool. Yet what I found most fascinating when talking with Arden is how he optimizes his database marketing team to be able to create such marketing magic.

An Interview with Renee Finley by Kate Warnock

An Interview with Mark Stryker by Kate Warnock

According to Mark Stryker, GuideWell Connect’s Chief Business Development Officer, the worst marketing approach a Brand can deploy is to try to be all things to all people. Not only is it “physically impossible,” Stryker suggests it could be the fastest way for your Brand to lose its competitive edge – and for consumers to smell a fake. The smarter way to connect with consumers begins with knowing the audience segment that is the best fit for your products, then personalizing that segment’s experience with your Brand through the entire sales funnel and beyond. In our “How to Consumer” podcast episode, Mark takes a strategic look at personalization, and how Brands can clear the legacy-system hurdle with pin-point investments for a 360 degree view of their members.

By Patrick Geraghty

Nontraditional players are recasting the future of care delivery, and GuideWell is counted among them. That’s why we organized ourselves as a health solutions company, why we embrace an entrepreneurial role in direct-to-consumer care delivery, and why we are joining partners on the leading edge of the precision medicine movement. The latter is keenly important to us since we know that tomorrow’s diagnostics and treatment will positively impact the effectiveness – and cost – of care. As we see it, advocating for precision medicine is one way we can accomplish our mission of helping people and communities achieve better health.

By Chris Hillier, Innovation Senior Director at GuideWell

To be sustainable, the healthcare industry needs to lower costs and improve the effectiveness of care while recognizing that empowered consumers are demanding new solutions to manage their health. The GuideWell Innovation Center, opening in January, 2016 in Medical City, Lake Nona, Florida, is expected be a global epicenter for responding to these challenges.

With Mark Stryker, GuideWell Connect Chief Financial and Business Development Officer

In year two of the health insurance marketplace, consumers realize they have more options as more carriers enter the market. Yet our own Mark Stryker observed that most were reluctant to rush in and make a selection at the start of 2015’s Open Enrollment. In our second installment of “How to Consumer,” Mark divulges what any marketing executive needs to know to make the right offer to the right consumer target in this highly competitive environment.

Start with your Value Proposition

Thanks to health care reform, a market that is increasingly consumer-focused, and technology that is drastically changing how care will be delivered, the health care industry is in a state of flux. Yet flux can represent the right time to optimize your organization and ensure your value proposition delivers what is needed tomorrow, not yesterday. We were able to get some behind-the-scenes insights from our own CEO and Chairman, Patrick Geraghty, into how GuideWell has taken an entrepreneurial approach to these industry stresses. Our interview is the inaugural podcast for our new podcasting channel, GuideWell Insights.

How Will the Consumer of 2014 Shop for Health Insurance?

by Mark Stryker, Chief Financial and Business Development Officer, GuideWell Connect.

Have you noticed how the health insurance industry has evolved to being very similar to the retail environment in terms of seasonality? With the overlapping open enrollment periods for the IU65 and Medicare markets, as well as for many employer groups, the fourth quarter of the year has become incredibly important for the health insurance segment.

The media talks often about the health industry moving towards a consumer model. The question that often follows this is “What does a ‘consumer model’ mean for the industry, or for the company, or for me?” There is good news and bad news here.