Latondra Steele

After a 20-year hiatus, Latondra recently relocated back to the Sunshine State and now works as an internal communications consultant at Florida Blue. As a true communications explorer, she enjoys helping people and organizations say the right things to the right people at the right time. She has a BS in Journalism from Florida A&M University and a MS in Communications from Purdue University. You can follow her on Twitter at @ Steele_I_Rise, especially if you’re a guinea pig owner!

GuideWell Using Behavioral Science to Influence Healthy Decisions

Posted on January 16, 2020 - Consumerism, Innovation

People make decisions about the same information in different ways, depending on how the information is presented. Consider yogurt. You likely chose the one labeled “80% fat free” over the one labeled “contains 20% fat,” although they have the same meaning. Here’s another common preference—we’re more likely to make choices with immediate benefits over those that will pay off in the future.

Last year, we partnered with Professor George Loewenstein, co-director for Behavioral Decision Research at Carnegie Mellon University, to apply behavioral science techniques at GuideWell