Who We Are

A family of forward thinking companies

Established in 2014, GuideWell is a not-for-profit mutual holding company, and the parent to a family of forward-thinking companies focused on advancing health care. We are at the forefront of the health care evolution – innovating, collaborating and advocating for a health care system that works better for everyone. Meet our family of companies.

Our approach

We apply our deep knowledge, intimate relationships, and broad view of the health care continuum and the different consumers who use it to reimagine and reshape the system into a more integral and useful part of people's everyday lives.

Dedicated to its mission of helping people and communities achieve better health, GuideWell is at the forefront of the evolution of health care, forging ahead by innovating, collaborating and advocating for better health care. We help people make sense of this new world by forming an integrated ecosystem of products and services and ensuring they get the best experience. We're always building and refining to drive higher efficiency and exceptional care throughout the system.

What we believe in

We strongly believe that everyone deserves access to quality, affordable and equitable health care, and that we must build a health care system that works for everyone. We also recognize that, beyond individual and community health, we must be stewards of environmental health.

Importantly, we know that we cannot do this alone. That is why GuideWell has an extensive, valued network of partners and collaborators whose work strengthens and advances our own, and why we believe in elevating voices that speak to the diverse needs of our communities. Ultimately, we believe in creating better health together.

View the 2021 GuideWell Social Impact Report

What we do

Through our family of forward-thinking companies and our foundation, GuideWell touches the lives of over 46 million healthcare consumers and interacts with nearly 500 nonprofit relationships to fulfill our mission of helping people and communities achieve better health. We are improving the cost, quality, and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to people's everyday lives.