By Craig Thomas, Chief Strategy and Marketing Officer, GuideWellConsumers and some newer players such as genomics companies, retailers and even employers are radically transforming the health market. Ignore those changes, and today’s stalwart institutions may be tomorrow’s Kodak or Blockbuster. Yet what does tomorrow look like? How can your health care company pivot towards new opportunities, yet remain grounded in its strengths? How do you make your company “agile” and chart its way through these currents of change?The good news is – lighthouses are out there....

An Interview with Mark Stryker by Kate WarnockAccording to Mark Stryker, GuideWell Connect’s Chief Business Development Officer, the worst marketing approach a Brand can deploy is to try to be all things to all people. Not only is it “physically impossible,” Stryker suggests it could be the fastest way for your Brand to lose its competitive edge – and for consumers to smell a fake. The smarter way to connect with consumers begins with knowing the audience segment that is the best fit for your products, then personalizing that segment’s experience with your Brand...

Thanks to health care reform, a market that is increasingly consumer-focused, and technology that is drastically changing how care will be delivered, the health care industry is in a state of flux. Yet flux can represent the right time to optimize your organization and ensure your value proposition delivers what is needed tomorrow, not yesterday. We were able to get some behind-the-scenes insights from our own CEO and Chairman, Patrick Geraghty, into how GuideWell has taken an entrepreneurial approach to these industry stresses. Our interview is the inaugural podcast for our new podcasting...